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New companies are competing to make the vitamin space sexy – Glossy

New companies are competing to make the vitamin space sexy
Glossy
Once relegated to the crunchy aisles of health-food stores and mass-market pharmacies, vitamins and supplements — fresh off a makeover — are storming the start-up scene. Unusually stylish brands including Ritual, Olly, Hum Nutrition, Care/of and Goop …

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